--- product_id: 717075980 title: "BASIC MARKETING" price: "€ 184.14" currency: EUR in_stock: true reviews_count: 5 url: https://lithuania.desertcart.com/products/717075980-basic-marketing store_origin: LT region: Lithuania --- # Strategy-focused framework Hardcover durability Updated 2016 edition BASIC MARKETING **Price:** € 184.14 **Availability:** βœ… In Stock ## Summary > πŸ“Š Elevate your marketing game with the ultimate strategy bible! ## Quick Answers - **What is this?** BASIC MARKETING - **How much does it cost?** € 184.14 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [lithuania.desertcart.com](https://lithuania.desertcart.com/products/717075980-basic-marketing) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Industry-Leading Content:** Critically revised with the latest best practices and real-world examples. - β€’ **Integrated Digital Tools:** Stay ahead with cutting-edge digital resources designed for modern marketing education. - β€’ **Strategy-Driven Insights:** Focus on managerial decision-making to target customers effectively and boost ROI. - β€’ **Master the Four Ps Framework:** Learn the foundational marketing mix that drives every successful campaign. - β€’ **Trusted by Professionals & Students:** 4.6-star rating from nearly 300 reviews proves its value for career-driven learners. ## Overview Basic Marketing 19th edition is a hardcover, English-language textbook published by McGraw-Hill Education in 2013, updated in 2016 as Essentials of Marketing 15th edition. It offers a comprehensive, strategy-focused approach to marketing education, emphasizing the four Ps framework and managerial decision-making. With integrated digital tools and up-to-date examples, it’s a trusted resource for students and professionals aiming to excel in marketing. ## Description Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the β€œfour Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent β€œbest practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. Review: ATTENTION IF YOU'RE IN PROF MILLERS FNDT OF MKT CLASS - If you're looking at this book because you are in Prof Millers class and he says you have to buy the special edition "because there is an extra chapter", dont listen to him! This is the exact same book and you can rent it for $100 less than the other version. I used it and got an A in his class, the extra chapter is like 3 pages long and you get most of the material from lecture anyway. Trust me you can get by without an issue and save yourself that $100 Review: Good book to have for your business - Good book to have for your business, especially new in the business world. The price was right. It has a lot of good information and is good reading. I would recommend it to others, not just college student, but new business owners as well. I hope this helps the next buyer. ## Features - Binding: hardcover - Language: english - Manufacturer: McGraw Hill Higher Education - Brand: Mcgraw-hill education - Publication date: 2013-04-16T00:00:01Z - Brand: McGraw-Hill Education ## Technical Specifications | Specification | Value | |---------------|-------| | Customer Reviews | 4.6 out of 5 stars 294 Reviews | ## Images ![BASIC MARKETING - Image 1](https://m.media-amazon.com/images/I/61ztet30v7L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ ATTENTION IF YOU'RE IN PROF MILLERS FNDT OF MKT CLASS *by V***G on 6 July 2018* If you're looking at this book because you are in Prof Millers class and he says you have to buy the special edition "because there is an extra chapter", dont listen to him! This is the exact same book and you can rent it for $100 less than the other version. I used it and got an A in his class, the extra chapter is like 3 pages long and you get most of the material from lecture anyway. Trust me you can get by without an issue and save yourself that $100 ### ⭐⭐⭐⭐⭐ Good book to have for your business *by M***I on 3 August 2017* Good book to have for your business, especially new in the business world. The price was right. It has a lot of good information and is good reading. I would recommend it to others, not just college student, but new business owners as well. I hope this helps the next buyer. ### ⭐⭐⭐⭐⭐ Fantastic book! Fantastic delivery!!!! *by J***N on 4 August 2024* Excellent seller! Highly recommend!!!! ## Frequently Bought Together - BASIC MARKETING: A Marketing Strategy Planning Approach - Loose Leaf for Fundamentals of Human Resource Management --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://lithuania.desertcart.com/products/717075980-basic-marketing](https://lithuania.desertcart.com/products/717075980-basic-marketing) --- *Product available on Desertcart Lithuania* *Store origin: LT* *Last updated: 2026-08-16*