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💼 Elevate your grooming game with medium hold and natural shine — because first impressions last.
American Crew Forming Cream is a medium hold, medium shine styling cream designed for all hair types. Its water-based formula includes glycerin to thicken hair appearance and lanolin wax for flexible hold, providing a natural, polished look that rinses out easily. Trusted by professionals since 2006, it delivers reliable styling with a subtle scent and cruelty-free ingredients.
| ASIN | B000KEIPC6 |
| Benefits | Glycerin: Softens and swells the hair shaft making hair appear thicker., Lanolin Wax: Humectant that provides movable hold., PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair., Sucrose: Conditions and moisturizes hair., Water Based: Shampoos out easily without residue. |
| Best Sellers Rank | 1,268 in Beauty ( See Top 100 in Beauty ) 12 in Hair Styling Creams & Lotions |
| Brand Name | American Crew |
| Country Of Origin | United Arab Emirates |
| Customer Reviews | 4.5 out of 5 stars 20,324 Reviews |
| Global Trade Identification Number | 00738678002711 |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Volume | 3 Millilitres |
| Item Weight | 1.36 kg |
| Item form | Cream |
| Liquid Volume | 85 Millilitres |
| Liquid volume | 85 Millilitres |
| Manufacturer | American Crew |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product Warranty | 2 year manufacturer |
| Product benefits | Glycerin: Softens and swells the hair shaft making hair appear thicker., Lanolin Wax: Humectant that provides movable hold., PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair., Sucrose: Conditions and moisturizes hair., Water Based: Shampoos out easily without residue. Product benefits Glycerin: Softens and swells the hair shaft making hair appear thicker., Lanolin Wax: Humectant that provides movable hold., PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair., Sucrose: Conditions and moisturizes hair., Water Based: Shampoos out easily without residue. See more |
| Scent | Great Scent |
| Scent Name | Great Scent |
| UPC | 077344766404 738678002711 |
| Unit Count | 85.0 gram |
A**.
Great Crew product.
Used for years, great for medium hold
L**R
Good addition to hair care products
Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.
A**3
Fantastic for thinning hair
This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"... But... Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product. American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer. The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.
R**N
Good product
I haven’t opened it yet, but I’ve used it before and it’s excellent. My barber recommended it. Last for ages so good value too. 👍
A**Y
My go to product for hair styling.
This is the only product I use for my hair, it gives a good hold but is not sticky or wet. Personally, I use it on wet but towel dried hair to give a subtle and even coverage. The smell is nice and not overpowering, I don't think it is noticeable to you or anyone unless you get really close, like cm's away.
P**S
Excellence.
I have had good service from Amazon and the article I needed was delivered as stated and is the quality expected.
P**Y
Looses hold and shine
Doesn’t smell nice. Looks nice in towel dried curly hair but looses hold and shine very quickly.
T**Y
Excellent value for money
Great item and works perfectly and for the price I highly recommend this item Excellent value for money
Trustpilot
3 days ago
5 days ago